10 Workplace SaaS Products to Watch in 2020

Chris Bolton on July 27, 2020
Software as a Service (SaaS) has become an essential part of any business, especially with the widespread shift to remote work. SaaS companies eliminate the need for businesses to have on-site software, as they offer products which are accessible via web or mobile browser. This means that users can work anywhere, anytime. There are many benefits to using SaaS tools for your businesses, including flexible payment options, adaptability to growth, frequent updates, accessibility from anywhere, and security. Not to mention, they have features designed to enhance your team's ability to communicate, maximize productivity, and, ultimately, get ahead of your competitors.

The SaaS industry is continuously growing, in fact, company spending on cloud-based services has more than doubled since 2018. Currently, around 85% of small businesses rely on SaaS products to offer cost-effective services that can help them maximize productivity and growth. In fact, the majority of organizations today are running almost exclusively on SaaS, and this is expected to grow as the industry steadily expands. 

With so many products already available and new startups hitting the market all the time, we’re here to give you the inside scoop on the B2B SaaS startups to watch this year. These 10 fresh SaaS startups are specifically designed to address your business needs. Whether it be a service for collaboration, project-management, or cost-savings you're looking for-- one of these could be the answer you need:


Tired of typing long emails for something that could be expressed more effectively in person? Love the personability and animated conventions of face-to-face meetings, but hate disrupting your workflow? Loom has developed an instant video messaging tool that allows users to communicate via video or screen share, ensuring that your ideas and expressions are well understood without having to schedule a meeting. 


While most SaaS products encourage service unbundling, Gmelius wants to do the opposite--by combining Gmail, Slack, and Trello--giving you the most functionality from one workspace. This customer success SaaS lets you create and organize shared inboxes, assign conversations to specific employees, and automate things like templates and follow-ups, all within one platform. 


Despite the AI advancements and algorithms available today, there are still many complex processes only understood by humans. Instabase combines these methods and allows you to create new workflows that target the complexities of your business. You can now transcribe, organize, and catalog any data, including paperwork, invoices, contracts, and more. By eliminating time-consuming tasks from your workload, Instabase makes automation possible and efficiency inevitable. 


Having experienced the difficulties of managing multiple microservices while working at Airbnb, the makers of Effx have found a way to simplify this process for other engineering teams. They have created the software necessary to track and manage business infrastructure, so you can focus on providing your customers with a positive experience. 


Maximizing productivity, effective planning, and communication are all essential parts of running a business. Hive is a project management and collaboration software that allows startups to plan and structure their time and resources while offering analytics on every project. The platform consolidates multiple integrations and has flexible view options, so your employees can work whichever way suits them best.


This company has set out to improve your dreaded back-to-back zoom meetings.  Macro seamlessly enhances the Zoom UI through its customizable views, speaker-time insights, and many other features designed to encourage collaboration. It also automatically transcribes any of the questions, takeaways, action items, and insights gathered throughout the meeting to a Google doc for quick and easy sharing. The best part about Macro? It boasts itself as being a ‘single-player’ software, meaning it doesn’t require everyone to adopt it to experience its benefits. This eliminates the pressure of having your entire company take and adapt to a new technology, which can be a hurdle of its own. 


Ensuring your business succeeds means keeping an eye on the competition. Let me introduce Crayon. They built a machine learning platform, supplemented by professional, handcrafted analytics. It lets you track competitor's actions, letting you know the best way to get ahead.


As SaaS products and tools have become essential to most businesses, cost-to-value provided is an increasingly important consideration. Quolum claims that over 30% of spending is wasted on SaaS products that are underused, over-licensed, and otherwise inefficient. They'll help your team track usage, identify over-spending and application redundancy, then suggest alternative apps that could provide major cost-savings for your business. 


One of SaaS businesses' biggest challenges is 10Xing growth while constrained by their lack of cash flow. Pipe has developed an application which finances SaaS receivables, so your company can be paid upfront for subscriptions and focus on scaling your business. The software is customizable-- intentionally built with business growth in mind-- so you can build and manage your tools as your company evolves. 


Another way to increase revenue for your business is to process payments in-house, rather than a service that takes a percentage of every sale. Finix makes this possible, charging only a software fee and a sliding fee based on transaction volume. This means you control costs and bring in more money in the long term. 

As the cloud-based service industry continues to grow, SaaS startups are innovating new ways to improve the experience and scalability of your business. Your team's success could depend on finding the SaaS product that best suits your needs. Whether it be a need for increased productivity, structured project management, better collaboration, or cost-effective spending. Adopting the right program means giving your employees the tools they need to work better, faster, and smarter-- all while making the experience more enjoyable for them and your customer base. 

Sourced from 99firms, BetterCloud, Instabase Blog